# Rawsumption #1: Selling microproducts in newsletters improves the main conversion for B2B

## **What is a Microproduct**

[Microproduct is a small solution that solves a tiny pain of your persona.](https://blog.osnovyanenko.com/how-to-use-microproducts-as-your-marketing-assets)

Microproducts display attributes like:

*   Limited by features or usage capacity
    
*   Meant as a product entry for upselling the main solution
    
*   Either free or costs no more than 5% of your main product
    

Selling a microproduct builds trust with your brand. You’d basically have your persona experience the consequences of a purchase. This is sort of a safe space for customers as it reinforces feelings of satisfaction rather than regret. This experience assures your persona that buying a more expensive product would produce the same results and feelings if not more.

## **The Assumption**

If we sell a microproduct in a newsletter, it will improve the main conversion for B2B business.

## **How to Test This Assumption**

![](https://substackcdn.com/image/fetch/$s_!kNe0!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F9e3a4a78-4495-49c9-b63f-0d29653e61c1_960x540.png align="center")

Newsletter monetization consists of 2 parallel email sequences:

*   the content sequence with article digests or personalized content
    
*   the sales sequence with a CTA to buy your main product
    

Create two subscriber groups and show them 2 different sales sequences:

*   one for the main product
    
*   one for the microproduct
    

Then, compare the main conversion rate between the two groups.

Send me your results so I can include them in this article!